1. The Music Industry Moves Slow
If I want to put my music on Spotify I have to Upload through distrokid, it can take up to many weeks for it to propagate. The industry is still held hostage by these gatekeepers, making things very slow. I recently uploaded my single “Stay” a groovy synthwave track. And it took 4 weeks after it upload to finally reach every streaming platform.
Compare this to YouTube where you can upload a video within minutes and the entire world can see it. Its clear to me that the music industry is not a quick adopter of the evolving world.
In the future music world we will be able to go direct to the consumer and omit the music industry gatekeepers.
If you are looking how to get you music onto Spotify or Apple Music You can signup to the sites below.
2. Everything You Knew About The Industry Has Changed
In the old days you would write a song, get in a van and go on tour. Enough people would hear you, a record label would sign you, pump a butt load of money into your band. Fast forward and that exposer would be enough to break you, (depending on how good your music was). I love that 80’s influenced electro wave style, the nostalgia reminds me of being on tour, but I digress…
That template isn’t how it works now, for many reasons, but the main thing is, the money is not there. The decoupling of the single from the album, dried up a lot of revenue for the labels and bands. Ever remember buying that favorite CD for that one good song? Vertical Horizon. Cough… My point was you could make $15 – $20 off of 1 good song, surrounded by a bunch of crap.
iTunes changed that and now the major revenue streams which were CD sales, isn’t there. So record companies do not care if you have a couple of good songs. What they care about now is how big are your listeners (that means they can sell them stuff). And are you already making money? If you have a massive audience and you are making money, the labels will find you. Trust me.
3. Music Isn’t Worth As Much As It Once Was
Thanks to Napster music is now a human right and entitlement. I remember the day my cousin showed me Napster. I was standing in his living room and he asked me. “Hey name any song and I can get it for free.” Skeptical I said ‘Bulls on Parade,’ by Rage Against The Machine. And within 15 minutes it was being played on his computer. I couldn’t believe my eyes and ears. Standing there on that summer day many years ago, I knew how I consumed music was forever changed.
Fast forward today and you pay $10 a month and have unlimited access to whatever song you want, at the touch of a button. This is the world we live in and this has made music priceless, while at the same time, worthless.
4. Everyone Is Great At Music Now
The first DAW I ever owned was Studio One by Presonous. I didn’t have a Mac I had a little windows laptop. I purchased an interface and it came with Studio One. I would spend hours recording with it and I got very good, very fast. I use to duck tape the mic to the stand to be able to record my rock guitar tracks. The good ol days ha. The advent of digital recording has made it possible for anyone, to go from a no-name, to a number #1 selling artist. Lil Nas X was doing music for only 8 months before he made it with ‘Old Town Road.’
This is beautiful as it is terrifying to think about, especially if you have lack self confidence. Let this truth liberate you and become part of the revolution. Remember that there is plenty enough success to go around! Its the haters, negative thinkers and trolls that allow their egos to keep them from success.
5. Plugins Have Replaced Hardware
I know a lot of self proclaiming industry professionals will scoff at this, but Im going to say it anyway. Plugins have become so advanced that you cannot notice the difference. Take it from someone who has mixed hundreds of songs and recorded in world renowned studios. Its very simple, you can spend $2000 on a compressor, or use the logic stock compressor. And I promise you, no one will be able to notice the difference.
When I finish a mix and send it in, no one asks me what compressor or EQ I used. They are listening to the end result, the final mix. Thats because it ain’t the gear, its the ear.
My favorite Plugins
If you make music please let me know what distribution site and DAW you use. Id love to hear!